Учебная дисциплина
Тема . Понятие стратегии. Политические аспекты международного бизнеса
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Human Rights Watch: The $100 Million Decision
https://www.youtube.com/watch?v=aRcjtrKcL9g&t=122s&ab_channel=HumanRightsWatch
Human Rights Watch: The $100 Million Decision
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Videos on Geprge Soros
Тема . Организационные формы международного бизнеса
Задания
Тема . Организационное поведение в системе международного бизнеса. Кросс-культурные коммуникации
Задания
- Воздействие культуры на управление организацией
- Кейс Amazon: Cult or Culture?
- Examine the drivers of a company's success, ranging from its culture to its people practices to its management team to its founder.
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https://www.youtube.com/watch?v=hGKCkvNk_zI&ab_channel=simbawonwon
Тема . Международный стратегический менеджмент
Задания
Имеют ли организации, базирующиеся в конкретной стране, преимущества и недостатки в данной отрасли?
Какие конкурентные преимущества может получить организация путем определения конкретных видов деятельности в конкретных странах?
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Задания
Какую деятельность осуществляет организация? Где?
Как мы сочетаем глобальную интеграцию и локальную адаптацию?
Почему данные организации интернационализируются и как они это делают?
Какие существуют режимы интернационализации?
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Задания
Изучение мотиваций и покупательских предпочтений потребителей на внешних рынках
Преимущества и недостатки моделей вхождения на зарубежные рынках
Преимущества и недостатки стратегий функционирования компании на международных рынках
Выберете международную компанию. Соберите информацию о внешней и внутренней среде данной компании. На конкретных примерах проиллюстрируйте структурное сходство и различия международного и национального данной компании
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Задания
Carry out a PESTEL analysis on a supermarket business. Tryto get at least two items under each heading
Consider the factors that might make each of these forces more powerful or weak - Aviation company
What potential defences might be employed by traditional financial services businesses to defend themselves against Fintech?
Кейс Domino's Pizza Japan: Fortressing or Market Expansion?
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Задания
Which of licensing, joint venture, strategic alliance and franchising might be the most suitable for the following circumstances?
(1) A company has invented a uniquely good ice cream and wants to set up an international chain of strongly branded outlets.
(2) An oil company which, in common with its rivals, is under political pressure to develop alternative, renewable energy sources.
(3) A beer manufacturer wants to move from its existing domestic market into international sales.
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Задания
Anudir started as a single restaurant and has developed into a large quoted fast food provider. Over the last ten years it has diversified as follows:
• trendy hotels
• commercial property development - a depressed market a present jeans manufacture.
The main skills of the parent holding company lie in identifying consumer trends regarding food and designing menus to match those trends.
Required:
Using the above information, label the different business units using the Ashridge portfolio display.
Domino's Pizza Japan: Fortressing or Market Expansion?
• illustrate the use of speed as the basis of competitive advantage; develop an understanding of the trade-off between geographic concentration (i.e., fortressing) an geographic diversification (i.e., frontier markets), with a focus on within-city concentration versus cross-country diversification; and examine sources ofinnovation whether at the level of the home country, specific subsidiary, or major business unit.
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Тема . Управление персоналом в международном бизнесе. Стратегия управления персоналом (кадровая стратегия)
Before taking up her position as Head of the Finance department of QRS, T had enjoyed a career in the Army where she had attained the rank of major. The military style of command had suited T's personality. She is by nature an assertive kir of individual, so giving orders is something that comes naturally to her. The start of her new post as Head of Finance has not been easy. She has found that her previous style of management has not been well received by her new staff. Her enthusiasm for improving the way things are done in the department is not matched by that of her staff. In fact, if anything, an air of resentment seems to exist in the department. More generally, T is finding it difficult to adjust to the whole way of operating in QRS. In her view, so much time seems to be spent in meetings and in consultation generally that she wonders how the organisation manages to compete in the market place as successfully as it does.
• Required:
Using any appropriate theory of management style, write an email to T explaining why she is experiencing the difficulties described in her new post, and recommend the kind of management style that might be more appropriate.
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Your organisation is going through a big upheaval and you are not very pleased - in fact you are quite worried.
What could your manager do or say to increase your resistance?
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A manager is in charge of a team that has been given the task of introducing a new management reporting system into regional offices. There is considerable resistance to the changes from the office managers, and comments that you have heard include the following:
I have more important work priorities to take up my time.
I'm used to the old system.
The new system is too complicated.
The new system will create more paperwork.
The new system will make me more accountable.
My job in the new system is not clear.
How would you try to deal with this resistance to change?
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Тема . Отношения международных компаний с государством
Задания
Международная торговля в условиях глобализации: направления развития.
Основные тенденции прямого зарубежного инвестирования.
Экономические методы стимулирования экспортного производства